About me
I'm Nguyen - but you can call me Evelyn.
I hold a Bachelor’s degree in International Business from the Diplomatic Academy of Vietnam and am currently pursuing an MBA (Marketing) at the University of Adelaide. I am seeking graduate or entry-level marketing roles to kick-start my career.
My strengths include:
- Influencer marketing & KOC coordination
- Event planning and cross-team coordination
- Content strategy, creative briefs, and viral concept development
- Hands-on experience running TikTok and Facebook ads
I believe that the smallest detail can create a meaningful and lasting marketing impact.
My Work
Influencer Marketing - Global Glory
Takeaways
I worked with cross-border KOCs while coordinating influencer campaigns to ensure smooth execution.
I executed and optimized TikTok ad campaigns for measurable engagement and leveraged Shopee and TikTok Seller tools to enhance product performance.
In addition, I crafted strategic content briefs and coordinated influencer campaigns to drive brand visibility.
What I did
I began by identifying KOCs whose content aligned with our product category and crafting a single, memorable hook for each product.
Coordinating all KOCs to post the hook at the same time made the brand instantly recognizable to every viewer.
Video 1
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Contributions
The campaign produced dozens of videos and generated over 100 orders/video/day. By December, my monthly revenue reached 1.4 million pesos, grew by more than 600% within just four months.
Event Leadership - 0% Alcohol Project
Responsibilities and Results
I led the event team by assigning tasks and ensuring deadlines were met.
I coordinated schedules, content scripts, and vendor and partner communications to maintain smooth operations.
I developed event concepts, content, and flow to engage participants while managing on-site execution and troubleshooting issues in real time.
In addition, I monitored participant engagement and collected feedback to measure success.
As a result, the event attracted hundreds of young participants to the competition, with over 1,700 viewers tuning in to the Facebook livestream and engaging with the program in real time.
Skills
